VUSE ALTO ‘INNOVATION’
CLIENT
VUSE
ROLES
PRODUCER, COMPOSER, SOUND DESIGN, MIX & MASTER
Innovation meets adrenaline : Mark Yardley teams up with Vuse to carve a new soundscape that amplifies the energy and innovation behind their cutting-edge Alto vape product line.
CHALLENGE
Create an uplifting soundtrack with a positive feel for the Vuse TV ad campaign that represents the company’s innovative approach to their new Alto product line.
Renowned for his infectious beats and unwavering passion for sonic exploration, Mark Yardley was approached by Vuse to curate an aural experience that would perfectly encapsulate the vitality and exhilaration that comes hand in hand with their latest range.
APPROACH
Drawing inspiration from the sleek design and unmatched performances of the Alto vape devices, Mark used a blend of orchestral elements with an electronic contemporary drum and bass feel to provide the driving impact, solidity and pace needed to drive it’s momentum towards the bespoke sound design that enhances the explosive droplet moment and the elevating gospel choir crescendo.